Advertisers use online customer data to target their marketing appeals. This has heightened consumers’ privacy concerns, leading governments to pass laws designed to protect consumer privacy by restricting the use of data and by restricting online tracking techniques used by websites. We use the responses of 3.3 million survey-takers who had been randomly exposed to 9,596 online display (banner...

In recent years, numerous surveys have been conducted to assess attitudes about privacy in the United States, Australia, Canada, and the European Union. Very little information has been published about privacy attitudes in India. As India is becoming a leader in business process outsourcing, increasing amounts of personal information from other countries is flowing into India. Questions have be...

Nowadays different state and central government in India as well as abroad are taking initiative to deliver different kind of services electronically specially using Information and Communication Technology (ICT). Intruders or hackers can steal or modify the information communicated between Government and consumer through internet. To implement privacy and confidentiality of the information we ...

The issues of customer privacy in e-ticketing systems for public transport based on RFID/NFC technologies are addressed in this paper. More specifically, having described the target system, the specific privacy threats are identified and respectively classified. This is performed by analyzing the system under concern against the specifically defined privacy properties (pseudonymity, confidentia...

Privacy decision making has been investigated in the Information Systems literature using two contrasting frameworks. A first framework has largely focused on deliberative, rational processes by which individuals weigh the expected benefits of privacy allowances and disclosure against their resulting costs. Under this framework, consumer privacy decision making is broadly constructed as driven ...

RFID in Retail: The Ethical Dilemma The ethical dilemma surrounding RFID technology in the retail space is the threat to consumer’s informational privacy. This threat is threefold: 1) How the personal consumer information collected by RFID will be used, meaning will it be used by the specific retail outlet or be sold to third parties? 2) Will the marketing research data gathered by RFID result ...

Emerging digital financial services use mobile phones to provide access to populations traditionally excluded from the global economy. These “mobile money” services have proven extremely successful in their first ten years of deployment, and provide a powerful means of raising people out of poverty. Such services have access to a wealth of customer information, potentially including entire purc...

Web search is currently a source of growing concern about personal privacy. It is an essential and central part of most users’ activity online and therefore one through which a significant amount of personal information may be revealed. In an earlier paper [8], we showed that there are security weaknesses in some popular general-purpose Web-privacy tools. We went on to show that, if one is will...

Purpose – This study aims to understand the impact of users’ privacy concerns on their acceptance of social networking web sites (SNWs). Design/methodology/approach – This paper develops two research models, with privacy concern conceptualized either as an antecedent of acceptance intention, or as a moderator of the relationships in the technology acceptance model (TAM). Using a survey question...