We investigate the situation where a customer experiencing an inventory stockout at a retailer potentially leaves the firm’s market. In classical inventory theory, a unit stockout penalty cost has been used as a surrogate to mimic the economic effect of such a departure; in this study we explicitly represent this aspect of consumer behavior, incorporating the diminishing effect of the consumers...

With an increase in the potential to allocate financial online advertising spending, managers are facing a sophisticated decision and allocation process. We developed a binary logit model with a Bayesian mixture approach to address consumers’ buying decision processes and to account for the effects of multiple online advertising channels. By analyzing data from a medium-sized online mail order ...

customer participation in new economic subjects is a valuable phenomenon that refers to social notice to commerce. in this area consumers want a good protection from the vendors, especially in e-purchasing. companies usually have some strategies to improve customer trust feeling in electronic purchasing. in iran, consumers are always challenging with these companies to fulfill themselves consum...

Health insurance is a service that engaged in the health sector with scope of coverage, namely outpatient, inpatient, and emergency services. The purpose this study was to determine factors influence consumer decisions buying policies. most dominant or influential on purchasing policies product factor which consists trust benefits product.
 keywords: insurance, behavior

Purchasing decision is the culmination of consumer behavior, in which finally, consumers will do purchase having passed through some stages behavior. In this research, behaviors being variable research are price, brandtrust, and online service, while affected purchasing decision. implemented is, course, more complex than one directly, buyers interact face to with sellers. The objective analyze ...

Researchers have explored adolescents’ online buying habits as the internet has developed and teenagers’ incomes have increased. In this study, that tries to understand adolescent buying behavior, and adolescent decision-making styles as input variable and online shopping behavior as output variable. The Technology Acceptance Model (TAM) is included as a moderating variable. A total of 1,614 ad...