This paper addresses a disjunction between consumer behaviour discourse about ‘impulse buying’ and the reality of shopper behaviour in contemporary marketing and retail environments, by revising the concept of unplanned buying. ‘Discretionary unplanned buying’ is distinguished from impulse buying and is argued to be part of the core meaning of a ‘consumer society’. Consumers buy goods and servi...

This study aims to determine the effect of E-Commerce and Product Quality on Purchase Decisions Through Consumer Satisfaction as an Intervening Variable Amid Covid-19 Pandemic (Case Study Umkm Kebab Mecca Jln. Cipinang Muara I, East Jakarta). The sample used in this was 100 consumers. data analysis technique Partial Least Square (PLS) approach with help SmartPLS 3.0 program. results indicate th...

This study aims to determine the effect of brand image perception and interpersonal communication on consumer satisfaction either partially or simultaneously. research design uses quantitative correlational research. The instrument used is Brand Image Perception Scale, Interpersonal Communication Consumer Satisfaction Scale. There were 122 subjects involved in this obtained using accidental sam...

As a tremendous expansion of online shopping on Shopee, Shopee Xpress Shipping Programme is launched to provide consumers with the most dependable pickup and delivery services. Nonetheless, encountered operational difficulties meet Shopee's ever-increasing demand while ensuring consumer satisfaction. The objective this research evaluate how satisfied are when they shop Shopee. In research, four...