Marketing a brand and analyzing the effectiveness of promotional campaigns have always been major topics for marketing. In today's world, marketers use many data sources to analyze the behavior and responses of their consumers. This mainly involves data from Point of Sales, consumer surveys or home visits. However, with the advancement of web technologies, there is one more place where data is ...

The authors investigate consumers’ willingness to switch from a preferred manufacturer brand to an unfamiliar private-label brand if taste is perceived as identical. Consumer decisions are examined through recordings of electrical brain activity in the form of electroencephalograms (EEGs) and self-reported data captured in surveys. Results reveal a willingness of consumers to switch to a less-e...

Competition law (encompassing both antitrust and consumer protection) is the forgotten stepchild of health care quality. This paper introduces readers to competition law and policy, describes its institutional features and analytic framework, surveys the ways in which competition law has influenced quality-based competition, and outlines some areas in need of further development. Competition la...

Using data from the 1980–2001 Consumer Expenditure Surveys, we investigate how impending widowhood affects households’ expenditure patterns. We find that total annual expenditures are $4,027 higher for about-to-be-widowed households compared to otherwise comparable continuously married couples. Within subcategories, expenditures average $4,108 higher for the miscellaneous subcategory which incl...

Background: Consumer ethical behavior has attracted much attention in recent years. However, most empirical research has focused on specific instances of ethical consumer behavior and ignored other ethical behaviors. This means a complete lack of understanding of the lifestyles of ethical consumers. In this article, while referring to the formation of ethical consumption, a full range of ethica...

This manuscript has not been previously published in any form. Question Summary. The reliability of the Survey of Consumer Finances risk-tolerance question has not been reported in the literature. However, given the importance of reliability as a necessary condition for validity there is a need to know and report the question's reliability estimate. The purpose of this paper is to provide such ...

The growth of the organic foods industry in the United States has been dramatic in the past 2 decades. It is estimated that organic sales have increased by nearly 20% annually since 1990, with consumer sales reaching $13.8 billion in 2005 (Figure 1). While initial organic food production primarily involved small farms and local distribution of fresh produce, today’s organic food system is a com...

PURPOSE Consumer-directed health plans (CDHPs) are a new health insurance product that is of growing interest to employers who are struggling to cope with rising health insurance premium costs and to consumers who are desiring more choice and engagement in their health care. This paper presents the results of a study of California consumer awareness of, and attitudes toward, CDHPs in the contex...

Introduction My charge as part of this workshop was to serve as one of two formal discussants, focusing in particular on how well the proposed redesigns address the key methodological and cognitive concerns expressed in various forums with regard to the Consumer Expenditure Surveys. I greatly appreciate the opportunity to review many of the papers and presentations on the methodological concern...

The advent of information technologies has raised public concern regarding privacy, as documented by the results of several surveys. Although extensive, online privacy statements seldom provide explicit reassurance that consumer information will be kept confidential and will not be exploited. This research examines these privacy statements to determine their overall utility. We evaluate the ove...