A trip to the store these days reveals an interesting phenomenon – it is almost impossible to find items with traditional color or flavor names, such as red or grape. Gatorade offers beverages in Frost and Alpine Snow, while LL Bean offers colors such as mountain red and blue haze. Such naming strategies seem to be quite successful. Building on Grice’s (1975) theory of “conversational implicatu...

Outside of Western contexts, natural-conversation-based research on intergenerational communication is relatively rare. To help redress this imbalance, this paper explores the conversational styles of first-encounter talks between five pairs of college students and older adults in Taiwan, and infers the interactional norms that underlie them. It is found that younger Taiwanese adults tend to ex...

This paper attempts to overcome certain objections to the idea that Maximize Presupposition! (Heim 1991) is reducible to the theory of implicature.

Utterances such as "Megan ate some of the cupcakes" are often interpreted as "Megan ate some but not all of the cupcakes". Such an interpretation is thought to arise from a pragmatic inference called scalar implicature (SI). Preschoolers typically fail to spontaneously generate SIs without the assistance of training or context that make the stronger alternative salient. However, the exact role ...

Multimodal conversational interfaces provide a natural means for users to communicate with computer systems through multiple modalities such as speech and gesture. To build effective multimodal interfaces, understanding user multimodal inputs is important. Previous studies have shown that user language behavior does not occur randomly, but rather follows certain linguistic and cognitive princip...

A note on this draft I’m allowed 10,000 words and definitely won’t be given more than this draft’s ≈14K. I find this an awkward length for such a huge topic — too long for a quick high-level overview, too short for an in-depth investigation. My response was to try to touch on all the major themes. I’d thus be extremely grateful for information about topics and references that I missed on the cu...

Advertising has to be made as attractive possible boost product sales. There are many ways create advertising content, one of which is by creating headlines and subheadlines with captivating language. One the companies that managed write language Oriflame, a cosmetics company from Sweden. Oriflame's use maxim violation compelling implicatures. This study aimed analyze how implicature resulted v...

Since 2019, both national and international media have started to report all the problems massively related Covid -19 pandemic. This shall bring a positive impact if information conveyed can be understood properly correctly by recipients of information, namely Indonesian people in general. In this case, concept implicature is very important, especially has an implied purpose. The purpose study ...

Quite a few scholars claim that many implicata are propositions about the speaker's epistemic or doxastic states. I argue, on contrary, generally non-epistemic. Some alleged cases of implicature not implicatures in first place because they do meet Grice's non-triviality requirement, and general would infringe maxim quantity. Epistemic ought to be construed as members larger family implicature-l...