New developments in marketing management support systems (MMSSs) have provided the marketer with a growing supply of tools that can enrich decision making. In this paper, we describe the concept of marketing engineering — an approach to solving marketing decision problems — popularized by Lilien and Rangaswamy [Lilien GL,Rangaswamy A. Marketing engineering: computer-assisted marketing analysis ...

Human manipulation of wild progenitors during crop domestication has led to the foundation of modern agriculture ( Zohary and Hopf, 2000 ; Glémin and Bataillon, 2009 ). A common suite of traits including loss of seed shattering, dormancy, and branching are often selected during the domestication process and referred to as the “domestication syndrome” ( Zohary and Hopf, 2000 ). After primary tra...

Studying the effect of marketing tactical capabilities on the financial performance of the firms is now proposed as one of the most important priorities of marketing researches. However, the results of the studies in many academic fields that are conducted about a specific issue are usually contrasting. Meta-analysis is a research approach that helps the researcher to achieve a suitable combina...

This study determines the nature of village economics in the town of Biharamulo, Tanzania, and in four surrounding villages. This study also identifies the links between the villages and the town and the extent of differences between village households. Town population in 1993 was 20,000 persons, or 1020 households, of which 29.4% were female-headed. Only 7.1% of village households were head...

This paper examines the travel behavior of the Chinese and Korean tourism market following the Japan Earthquake in a bid to identify travelers who are likely to be most and least resilient in the event of a significant disaster. The post disaster travel behavior of travelers from these two countries is analyzed to reveal the circumstances under which travelers would go to Japan despite the eart...

A large portion of radio energy in smartphones is wasted during a special waiting period, known as the tail time, after a transmission is completed. In order to save the wasted energy during the tail time, it is important to accurately predict whether a subsequent transmission will occur in the tail period. In this paper, we propose a novel general-purpose predictive dormancy technique, called ...

In response to increasing demands of incorporating sustainability concerns into a firm's supply chain management, firms should take actions that exceed their boundaries. As a consequence, firms have recognized the importance of adopting green practices and reducing a combination of different types of indicators, namely operational (e.g. product output, availability, costs), and environmental (e...

The author briefly critiques Federal Communications Commission policies and legislative actions as reported by Sappington and Stockdale (2003) and then provides some insights from a marketing science perspective. The author questions whether competition created through regulation produces the same benefits as natural competition and argues that when natural competition fails to produce desired ...

We examine prior and current sponsored search auctions and find evidence of strategic bidder behavior. Between June 15, 2002, and June 14, 2003, we estimate that Overture’s revenue from sponsored search could have been more than 60% higher if it had been able to prevent this strategic behavior. We also show that advertisers’ strategic behavior has not disappeared over time; rather, such behavio...