نتایج جستجو برای: customer behavior
تعداد نتایج: 658500 فیلتر نتایج به سال:
Compared with previous studies that have focused on customers’ behavioral intentions or the factors that influence purchase behaviors on blogs or discussion boards, in this study, we examine the factors of independent food blogs or discussion boards that influence users’ customer citizenship behaviors. Six food blogs were selected based on the flow rate and food diaries. 323 Subjects were chose...
We develop a framework of service-unit behavior that begins with a unit’s leader’s service-focused behavior and progresses through intermediate links (service climate and customer-focused organizational citizenship behavior) to customer satisfaction and then unit sales. Data from a sample of 56 supermarket departments provide at least moderate support for our mediational hypotheses. We discuss ...
In this paper, a novel approach towards enabling the exploratory understanding of the dynamics inherent in the capture of customers’ data at different points in time is outlined. The proposed methodology combines state-of-art data mining clustering techniques with a tuned sequence mining method to discover prominent customer behavior trajectories in data bases, which — when combined — represent...
Analyzing information of bank's customers for Customer Behavior Modeling is a difficult problem since it is a multi dimensional problem. This study has been done in a bank at the analysis of customer’s behavior that isn’t limited to customer’s benefit in their general uses of banking services and also is considered as channel’s charges. In this study, used of k-means for customer segmentation a...
the purpose of this study is to describe and determine the relationship between relationship marketing, customer satisfaction and intention to revisited in mashhad’s women aerobics clubs. to do this,300 randomly customers from women aerobic clubs were chosen and data was collected through kim relationship marketing questionnaire(2008) and ?=0.92, lim satisfaction questionnaire(2008) and ?=0...
This research was initiated in an attempt to understand customer intentions towards purchasing from an Internet bookstore. Ajzen’s theory of planned behavior was used to predict the intentions and behavior of different customer groupings based on their lifestyle and personality. Factor and cluster analyses were used to segment the sample into three clusters. Data were then collected in seven co...
This paper explored the future behavior of railway system, using Monte Carlo Simulation techniques, where find out and to reduce the customer waiting time and also ensure to provide the better service to the customers .Hence this studies revealed and fulfilled the customer needs and expectations and also maintaining the customer satisfaction level. This study based on the arrival and service pa...
In order to retain customers, hairdressers usually persuade customers to be their members by offering membership card. This paper studies how to set up their recommendation system in the hairdressers. According to the membership information and consumer behavior, the hairdresser provides personalized recommendation to different members and lets customers experience personalized choices. A recom...
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