Most marketers have difficulty in identifying the right customers to engage in successful campaigns. So far, customer segmentation is a popular method that is used for selecting appropriate customers for a launch campaign. Unfortunately, the link between customer segmentation and marketing campaign is missing. Another problem is that database marketers generally use different models to conduct ...

© 2014 M.E. Sharpe, Inc. All rights reserved. Permissions: www.copyright.com ISSN 1069–6679 (print) / ISSN 1944–7175 (online) DOI: 10.2753/MTP1069-6679220302 The customer management literature has made significant progress toward evaluating the effectiveness of marketing activities using customer profitability as a basis. Customer profitability is an individual-level metric based on the discoun...

task planning, and business ontologies can help companies provide better-quality and more costeffective customer service. Our customer-service agents use natural language to interact with customers, enabling customers to state their intentions directly instead of searching for the places on the Web site that may address their concern. We use planning methods to search systematically for the sol...

Previous studies have found out the positive relationship between customer participation and employee service innovation behavior. In the era of the experience economy, moreover, customer participation is an effective method to solve the lag problem of employee service innovation. Using questionnaire data collected between April and July 2016 from 20 service enterprises in Fuzhou, Xiamen, and Q...

As a result of the increased crowding retail landscape with health and sustainability signals hundreds different certifications claims, there is growing need to determine critical success factors guidelines for professional practice. The current paper investigates how combinations impact consumers’ choice willingness pay (WTP). We identify test two major from branding perspective. results show ...

Free to Decide: The Positive Moral Right Reproductive Choice Tess Johnson (bio) introduction advent of novel assisted reproductive technologies (ARTs) has considerably expanded our sphere control over reproduction, and consequently, the scope ethical debate surrounding choice. widespread availability genetic selection, in particular, raises questions regarding what choice does should entail. Pr...