The criteria for bank selection by a customer is one of the most challenging issues many bankers, as commercial banks perform similar functions in banking system any economy. Therefore, present study attempts to analyze and prioritize main determinants consumer choices Islamic Banks. It adopts survey questionnaires with 250 sample size through convenient snow bowling sampling analyzed using Ana...

This study aimed to examine the effect of customers’ attitudes, subjective norms, and perceived behavior control on their intention switch healthy food products. research also tested brand awareness as a moderator behavioral choices products by switching behavior. The was conducted distributing questionnaire. It involved 318 participants employed partial least square regression data analysis me...