The consumer behaviour plays an important role in marketing of fast moving consumer goods.This behaviour is effected by various factors.In the present era of globalisation needs and wants of consumers changes with time.The fast moving consumer goods (FMCG) sector contributes a lot to the growth of India’s GDP.Therefore it is neccesary to identify the changes in consumer buying behaviour towards...

Increasing globalisation, diversity of the product range and increasing customer awareness are making markets highly competitive, forcing different supply chains to adapt to different stimuli on a continuous basis. The necessary level of ‘compatibility’ among all the upstream and downstream players in a supply chain must be achieved to meet the strategic objectives of the supply chain. A mismat...

In this paper, we present the use of sequential decision-making process simulations for base agents in our multi-agent based economic landscape (MABEL) model. The sequential decision-making process described here is a data-driven Markov-Decision Problem (MDP) integrated with stochastic properties. Utility acquisition attributes in our model are generated for each time step of the simulation. We...

The Balanced Scorecard (BSC) provides an outlook of an organization’s general performance; it integrates financial perspective with other performance aspects, like learning and growth, internal processes, and customer perspectives. The momentous issue, in implementation of BSC, is the proper selection of measures. The main objective of this paper is to introduce a novel approach in an attempt t...

Precision marketing offers personalized customer service and is used to help enterprises increase their profits by means of high-efficiency marketing. This paper presents a novel decision-making framework for precision marking using data-mining techniques. First, this study presents a trend model to accurately predict monthly supply quantity; second, it uses a RFM (Recency, Frequency and Moneta...

Abstract In this paper, we focus on a location-routing problem (LRP) in the dairy industry. This consists of locating cold storage warehouse, from which vehicles limited capacity are dispatched to serve given number supermarkets with uncertain service requirements, and determining order served by each vehicle. First, LRP is solved using classical approach based deterministic model where i.e. cu...

The relationship between customer satisfaction and logistic costs was mainly analyzed in the article, and the grey correlation analysis method was used to study the relationship between customer satisfaction and various activity centers, and the research result could offer decision-making references to save costs and enhance customer satisfaction for 3PL (Third Party Logistic) enterprises.

Purpose Customer experience is more critical than ever to firms’ successes and future growth opportunities. Typically measured through aggregate satisfaction scores, businesses have been criticized for oversimplifying what means. The purpose of this study provide a new perspective on management offers novel way forward customer-centric strategizing. Design/methodology/approach Mapping the curre...

This article integrates social network and exchange theory to develop a model of customer value based on three relational drivers: relationship quality (the caliber of relational ties), contact density (the number of relational ties), and contact authority (the decision-making capability of relational contacts). The results suggest that the value generated from interfirm relationships derives n...