In today's highly competitive environment, where sources of product and processbased competitive advantage are quickly imitated by competitors, it is becoming increasingly difficult to differentiate on technical features and quality alone. Companies may overcome this problem by incorporating the ‘voice of the customer’ into the design of new products and focusing on customer value, thereby offe...

We consider assortment optimization problems under the multinomial logit model, where the parameters of the choice model are random. The randomness in the choice model parameters is motivated by the fact that there are multiple customer segments, each with different preferences for the products, and the segment of each customer is unknown to the firm when the customer makes a purchase. This cho...

For a retailer, running personalized promotions is a means to overcome the negative effects of promotions offered to all customers (e.g., stockpiling effects on the customer side). These customized promotions rely on the heterogeneous preferences of individuals for products within a category, and their different sensitivities to price discounts. We consider the problem of predicting individual ...

As obesity has become a worldwide problem, a number of health programs have been designed to encourage participants to maintain a healthier lifestyle. The stakeholders often desire to know how effective the programs are and how to target the right participants. Motivated by a real-life health program conducted by an Australian supermarket chain, we propose a novel method to track customer behav...

Demand models play a critical role in enterprise-driven design by expressing demand and revenues as a function of price, and product attributes. Revenues and cost, expressed as a function of product attributes, provide the basis for predicting profits; the primary objective of corporate decision-making. However, existing demand modelling approaches in the design literature do not sufficiently a...

This work incorporates Selectional Preferences (SP) into a Semantic Role (SR) Classification system. We learn separate selectional preferences for noun phrases and prepositional phrases and we integrate them in a state-of-the-art SR classification system both in the form of features and individual class predictors. We show that the inclusion of the refined SPs yields statistically significant i...

Each month many women experience an ovulatory cycle that regulates fertility. Whereas research finds that this cycle influences women’s mating preferences, we propose that it might also change women’s political and religious views. Building on theory suggesting that political and religious orientation are linked to reproductive goals, we tested how fertility influenced women’s politics, religio...

Many preference aggregation problems are not, by nature, one-shot. In these settings, voter preferences need to be repeatedly aggregated as a function of the underlying pool of options that are being voted over. For example, imagine that a firm votes an offer to a candidate. If the offer is declined, then the pool of options shrinks, votes are aggregated once more, and a subsequent offer is mad...

This paper deals with the study of enhancing brand loyalty based on ceramic promotional giveaways, where companies need to find preferences, and strategic procedures create a field for defining identity, adding value it, turning it into something unique in mind customer, which can be achieved by choosing customer buy product repeatedly from same instead using offered competitor, are among means...