نتایج جستجو برای: customer review
تعداد نتایج: 989990 فیلتر نتایج به سال:
The dark side of customer behavior has been receiving increasing attention in the business and management literature recent years. Scholars have used various terminologies to study those behaviors that disrupt service delivery, affect organizational performance, impact on employees’ well-being. In this study, through a systematic review bibliometric analysis 246 academic articles, we identify t...
Much research has been done to understand the motivations of consumers to choose among online retailers and the retailer factors driving customer satisfaction (e.g., Kim et al. 2009; Kotha et al. 2004; Pan et al. 2002; Qu et al. 2008; Smith et al. 2000; Wolfinbarger and Gilly 2003). Concentrating on e-tailing service quality, Wolfinbarger and Gilly (2003) argue that four factors—website design,...
In this study, event-related brain potentials (ERPs) were used to investigate the neural and psychological bases of consumer herding decision in purchasing books online. Sixteen participants were asked to decide as quickly as possible whether to buy a book on the basis of its title keywords and the numbers of positive and negative reviews in stimulus. The given title keywords were very similar,...
0747-5632/$ see front matter 2012 Elsevier Ltd. A http://dx.doi.org/10.1016/j.chb.2012.08.005 ⇑ Corresponding author. Tel.: +886 2 2737 6764; fa E-mail address: [email protected] (P.-S. Wei). The goal of this study is to compare the influence of celebrity endorsements to online customer reviews on female shopping behavior. Based on AIDMA and AISAS models, we design an experiment to investigate...
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