Past research has showed that mortality salience (MS) increases reckless driving and speeding when the individual perceives driving to be relevant to his or her self-esteem. We claimed that drivers’ control orientations also play a significant role in the relationship between MS and speeding. We hypothesized that both a general desirability of control and traffic locus of control (T-LOC) would ...

Bar-Hillel and Budescu (1995) failed to find a desirability bias in probability estimation. The World Cup soccer tournament provided an opportunity to revisit the phenomenon in a context in which desirability biases are notoriously rampant. Participants estimated the probabilities of various teams' winning their upcoming games. They were promised money if one team-randomly designated by the exp...

The aim of this meta-analysis was to compare social desirability scores between paper and computer surveys. Subgroup analyses were conducted with Internet connectivity, level of anonymity, individual or group test setting, possibility of skipping items, possibility of backtracking previous items, inclusion of questions of sensitive nature, and social desirability scale type as moderators. Subgr...

Temporal construal theory states that distant future situations are construed on a higher level (i.e., using more abstract and central features) than near future situations. Accordingly, the theory suggests that the value associated with the high-level construal is enhanced over delay and that the value associated with the low-level construal is discounted over delay. In goal-directed activitie...

Deontological and utilitarian moral decisions have unique communicative functions within the context of group living. Deontology more strongly communicates prosocial intentions, fostering greater perceptions of trust and desirability in general affiliative contexts. This general trustworthiness may extend to perceptions of fidelity in romantic relationships, leading to perceptions of deontologi...

This paper investigates consumers' values on attitude and brand desirability for upcycled luxury designer shirts. Consumer in the present study's context consist of terminal instrumental values. Findings show that do not strongly influence towards Burberry previous collection shirts nor leftover fabric compared to generic Instrumental Still, a stronger than Managerial strategic implications sho...

Does desire for an outcome inflate optimism? Previous experiments have produced mixed results regarding the desirability bias, with the bulk of supportive findings coming from one paradigm— the classic marked-card paradigm in which people make discrete predictions about desirable or undesirable cards being drawn from decks. We introduce a biased-guessing account for the effects from this paradi...