Academics and practitioners are paying increasing attention to green marketing as lesser damage the environment future generations become a priority in current complex business environment. Despite expanding studies this field, there is still lack of psychometrically sound scales measure practices. To fill gap, research aimed develop evaluate multifaceted scale. First, we draw on theoretical ev...

The article aims to study green marketing practices and to identify what determines green marketing orientation for a company. A questionnaire-based survey method was adopted for the data collection from 220 companies in India. The data were analyzed using exploratory and confirmatory factor analyses. Further, the proposed hypotheses were tested using structural equation modeling. Product desig...

Journal of Marketing Research Vol. XLI (February 2004), 116–131 *Olivier Toubia is a graduate student, Marketing Group (e-mail: [email protected]), John R. Hauser is Kirin Professor of Marketing (e-mail: [email protected]), and Duncan I. Simester is a professor (e-mail: [email protected]), Sloan School of Management, Massachusetts Institute of Technology (MIT). The authors gratefully acknowledge the ...

The paper provides theoretical analysis of the definitions concept sports marketing and determines historical features formation basic categorical apparatus by various scientific schools. existing models in industry are characterized. need to develop a comprehensive model industry, which considers all its subject-object relations, taking into account consequences COVID-19 pandemic, is substanti...

Marketing establishes a communication network between producers and consumers. Nowadays, marketing approach is customer-focused and products are directly oriented to meet customer needs. Marketing, which is a long process, needs organization and management. Therefore strategic marketing planning becomes more and more important in today’s competitive conditions. Main focus of this paper is to ev...