نتایج جستجو برای: entrepreneurial brand building
تعداد نتایج: 275888 فیلتر نتایج به سال:
The purpose of this paper is to examine evolutionary processes of sectoral systems of innovation in catch-up situation. The main findings are: market catch-up of China’s self-owned brand cars expanded from low to high end market segment. Changes of the five building blocks of innovation system of China’s car industry drove the market catch-up since 1980’s. The five building blocks are: market d...
Intense global competition in the tourism industry forces destinations to develop strong, unique and competitive destination brands. This is not an easy task since the sector is extremely fragmented and many images are beyond their control. This working paper explores the concept of destination brand communities which provides a platform for facilitating connectivity, trust building and decisio...
We develop theory to better understand the role of networks in accessing the entrepreneurial competencies required to create new ventures within the academic environment. We follow the initiation and early development of four university spin-offs within the UK and Norway. Following a competency perspective, we observed how each nascent venture relied on strong and weak network ties to access th...
Nowadays sponsorship is an important part of sports events. Sports sponsorship offers more benefits, more variety and also it’s a more powerful form of marketing. In general, sponsorship holds a unique position in the marketing mix because it is effective in building brand awareness, provides different marketing platforms and valuable networking and hospitality opportunities. Sponsorship market...
This study examines the pathway of entrepreneurship education (EE), digital government building (DGB), and gender differences on entrepreneurial competence college social entrepreneurs analyzes role cognition (EC). A sample 20,134 students from higher institutions in 31 provinces China was used to test hypothesis. found that EE DGB have positive influence entrepreneurs; compared with men, femal...
Entrepreneurial ecosystem is recently in increasing focus of scholars. There are several members of the entrepreneurial ecosystem shifting towards an entrepreneurial society. This paper explores how various regional members inside of the ecosystem are helping in spreading the entrepreneurial thoughts and shifting individuals and the general opinion from managed economy towards an entrepreneuria...
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