The manuscript presents a thematic analysis of U.S. adult sample’s self-reported motives and perception environmental activists’ to engage in pro-environmental behavior via qualitative online survey. I identified themes using two-stage coding procedure. First, undergraduate research assistants coded all content into 1 or more 17 inductive categories. Second, examined the categories created five...

Water conservation represents a typical green behavior and sustainable lifestyle. Understanding residents’ water behaviors is prerequisite for promoting more savers. Using the snowball sampling technique, this study conducted survey on sample of 532 Chinese residents to investigate their behavior, i.e., reusing in daily life. This aims examining psychological knowledge factors China using binar...