Industrial symbiosis networks are generally assumed to provide economic and environmental benefits for all firms involved, though few quantifications have been produced in the literature, and the methods for these quantifications have varied. This paper provides an approach to quantify environmental performance of industrial symbiosis using guidance from the literature of life cycle assessment....

The increase of living standard requires ever more energy, despite energy saving measures. Domestic growth was 100 PJ between 2000 and 2006, and 77% of the total utilization was imported (Hungarian Central Statistical Office, 2008). Sustainability was endangered not only in our energy and commerce policy. Our domestic natural conditions are suitable for plant production; however, the stagnation...

Within EU marketing authorization procedures of human and veterinary medicinal products (HMP and VMP), an environmental risk assessment (ERA) has to be performed. In the event that an unacceptable environmental risk is identified, risk mitigation measures (RMM) shall be applied in order to reduce environmental exposure to the pharmaceutical. Within the authorization procedures of HMP, no RMM ha...

The search for mechanisms to encourage pro-environmental behavior has ranged from marketing to community events. This study continues the search by exploring how the language and features programmed into mobile social networking applications influence users to experience nature and share those experiences. To guide data analysis, the study uses the social influence network theory and adapts com...

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In this editorial accompanying the special section on Marketing Science in Emerging Markets (MSEM), we describe how research on emerging markets can contribute to richer theoretical and substantive understanding of markets and marketing. Such research can also aid in providing managerial guidance on how to operate in emerging markets. We conclude with a description of the selection and review p...

this study analyzed the performance of cabbage marketing in abia state, nigeria. specifically the study sought to: describe socio-economic characteristics of cabbage marketers; identify marketing channels of cabbage; determine marketing cost components of cabbage marketers; determine marketing margins, market share and marketing efficiency of cabbage marketers; and determine socio-economic fact...

* This project was supported by grants from the Marketing Science Institute (#4-882), the Goizueta Business School, and the Alden G. Clayton Dissertation Competition. Data support was provided by the Institute for the Study of Business Markets, the Pennsylvania State University. We are grateful to Ulf Bockenholt, Rajdeep Grewal, Gary Lilien, Steve Stern, Michael Martin, the Kellogg Marketing Ca...

any company or organization, whether large or small, needs marketing plan for the achievement of its marketing and corporate objectives, an output of which is marketing strategies. the correct implementation of marketing strategies is the final stage of the planning process and an assurance of its marketing success. findings of marketing researches reveal that companies applying marketing strat...