Consumer-brand relationships encompass several dimensions, most of which have attracted growing research attention during the last years. Building these relationships is especially important in the marketing 3.0 era, where it is suggested that customers will choose those brands that satisfy their deepest needs. With these ideas in mind, this article provides a review of two key concepts implied...

This paper attempts to identify the gap between inventory management theory and practice based on the critical examination of the trends in academic research and the practicing world. It also attempts to provide suggestions to potentially bridge this gap. Keeping these objectives in mind, key research publications and articles in the area of finished goods inventory management written in last 3...

Counterfeit pharmaceutical products are a real threat to the health of patients, and to the reputation and commercial success of legitimate producers of genuine products. NIR chemical imaging provides a rapid method for detecting and comparing suspected counterfeit products with no sample preparation. With appropriate choice of operating conditions, multiple samples can be compared simultaneous...

Market response modeling is well covered in the marketing literature. However, much less research has been undertaken in the use of neural networks for market response modeling. In this paper experiments are described to t neural networks to a data set taken from a fast moving consumer goods market. The neural network approach is compared with several other possible models. We focus on the out ...

In the rapidly changing environment of Fast Moving Consumer Goods sector where new product launches are frequent, retail channels need to reallocate their shelf spaces intelligently while keeping up their total profit margins, and to simultaneously avoid product pollution. In this paper we propose an optimization model which yields the optimal product mix on the shelf in terms of profitability,...

Examines how corporate names add value to branded fast moving consumer nondurable goods. Uses conjoint analysis to test combinations of brand names, corporate names and prices of confectionery countlines. The results show that both brand names and corporate names add value although some add more value than others. The market is price sensitive so pricing above a threshold level wipes out much o...

This paper develops a framework of four strategies for managing knowledge. Companies can leverage their knowledge throughout the organisation, expand their knowledge further based on existing expertise, appropriate knowledge from partners and other organisations, and develop completely new expertise by probing new technologies or markets. The two core processes of knowledge creation and transfe...

Recent interdisciplinary research suggests that customer and technological competencies have a direct, unconditional effect on firms’ innovative performance. This study extends this stream of literature by considering the effect of organizational competencies. Results from a survey-research executed in the fast moving consumer goods industry suggest that firms that craft organizational competen...

This paper considers a world of two symmetric countries with two factors and two sectors. Outputs of the two sectors are imperfect substitutes and sectors differ in relative factor intensity. Each sector contains a continuum of heterogenous firms that produce differentiated goods within their sector. Trade is costly and there are both variable and fixed costs of exporting. The paper shows that ...