Flowers for a gift are not only goods, but a medium carries a message to maintain social relationship between the sender and the receiver. Some flowers are welcome, and the others are not so, in association with whether the image of the sent flowers which come to the receiver's mind meets the human relationship or not, and is suited for the purpose or not. We developed a system aimed to incorpo...

This study proposes an expert system, which is called the hybrid Kansei engineering system (HKES) based on multiple affective responses (MARs), to facilitate the development of product form design. An HKES is consists of two sub-systems, namely the forward Kansei engineering system (FKES) and the backward Kansei engineering system (BKES). The FKES is utilized to generate product alternatives an...

Designing preferred products requires knowledge and understanding about the affective values on the consumer. This paper shows a proposition of affective design by subjective-objective co-approach. In the experiment, the layout factors and its values were verified based on Kansei, an affective engineering methodology, which has been developed in Japan in order to design feelings into products. ...

1 Koji Murai, Kobe University, [email protected] 2 Yuji Hayashi, Kobe University, [email protected] 3 Laurie C. Stone, Maine Maritime Academy, [email protected] Abstract We describe the relationship between a navigator’s aptitude and the body’s center of gravity and/or heart rate variability while using a ship’s bridge simulator. Navigator aptitude relates directly to kansei ...