The purpose of this study is to assess the impact Green Marketing and Brand Image on Avoskin Beauty product purchasing decision in Malang City. In study, a quantitative technique with descriptive analysis was applied. This sample research consisted 140 respondents who were customers data collected using non-probability sampling method purposive approach. SPSS used analyze data, which included m...

Despite popular belief, the marketing discipline was an offshoot of economics (Bartels 1951, Sheth et al. 1988). Early researchers, often educated in economics, felt economics was preoccupied with variables such as prices and costs. They focused on other variables. They also investigated marketing as a productive activity (i.e., adding value) by adopting different sets of assumptions other than...

Decoupling the environmental attributes of renewable energy (RE) generation from the physical unit of energy is an innovative mechanism for marketing green or renewable power. The introduction of ‘Tradable Renewable Energy Credits’ (TRECs) allows the green power attributes to be sold or traded separately from the physical unit of energy. Since the green power certificate system removes potentia...