Many companies offer products with social benefits that are orthogonal to performance (e.g., green products). The present studies demonstrate that information about a company’s intentions in designing the product plays an import role in consumers’ evaluations. In particular, consumers are less likely to purchase a green product when they perceive that the company intentionally made the product ...

A survey in random-selected supermarkets in Beijing, the capital city of China, is reported to identify the attitudes and perceptions of consumers toward green-labeled milk, as well as their willingness to pay (WTP) for it, and to determine the factors that affect their WTP. The study reveals that the majority of households are quite familiar with green food and most of them take positive attit...

Nowadays, green consumerism is a global trend in the era of 21st century, prompting businesses to become more environmentally conscious and build robust product range meet demands new customers. This tendency has been aided by social media, which influenced customers’ buying intentions be ecologically responsible. The current study investigates effects web-based media on motivation, i.e., egoti...