It is generally recognized that online shopping has both utilitarian as well as hedonic components. The primary focus of this investigation is to examine task framing (either utilitarian or hedonic) and length of viewing time (unlimited or 5 s) as conditions that influence user website perceptions and viewing behavior. Whether a task is framed as either hedonic or utilitarian received limited s...

The presence of a metallic surface or appearance product packaging and servingware can impact both the sensory hedonic perception various different foods beverages, including promoting impression quality, premiumness, luxury. A total 51 coffee experts 132 consumers took part in study. Metallic-coated ceramic cups were used to assess whether outer coating cup would influence two distinct profile...

Until recently, philosophers have supposed that people exhibit a first-person hedonic bias toward the future, but their non-hedonic and third-person preferences are time-neutral. Recent empirical work, however, suggests our more nuanced. There is evidence time-neutrality only when individual with respect to whom we preferences—the preference target—is random stranger about know nothing. The sim...

Hedonic games are a well-studied model of coalition formation, in which selfish agents are partitioned into disjoint sets and agents care about the make-up of the coalition they end up in. The computational problems of finding stable, optimal, or fair outcomes tend to be computationally intractable in even severely restricted instances of hedonic games. We introduce the notion of a graphical he...

Many individuals restrict their food intake to prevent weight gain. This restriction has both homeostatic and hedonic effects but their relative contribution is currently unclear. To isolate hedonic effects of food restriction, we exposed regular chocolate eaters to one week of chocolate deprivation but otherwise regular eating. Before and after this hedonic deprivation, participants viewed ima...

Intentional inhibition refers to stopping oneself from performing an action at the last moment, a vital component of self-control. It has been suggested that intentional inhibition is associated with negative hedonic value, perhaps due to the frustration of cancelling an intended action. Here we investigate hedonic implications of the free choice to act or inhibit. Participants gave aesthetic r...

Does hedonic appreciation evolve differently for pleasant odors and unpleasant odors during normal aging? To answer this question we combined psychophysics and electro-encephalographic recordings in young and old adults. A first study showed that pleasant odorants (but not unpleasant ones) were rated as less pleasant by old adults. A second study validated this decrease in hedonic appreciation ...

We study the myopic stability of hedonic coalition formation. Myopic stability means that for each unstable coalition structure there exists a sequence of myopic blockings that leads to a stable coalition structure. The main result is a characterization of the hedonic coalition formation models which are myopically stable whenever a stable coalition structure exists. One interesting implication...

Hedonic information technologies do not focus on productivity-oriented applications, but rather, on lifestyle-augmentation and entertainment. As such users of hedonic IT are provided with benefits related to general enjoyment as opposed to gains in organizational efficiency. The main purpose of this study is to investigate this burgeoning phenomenon by measuring several value drivers for downlo...