the role of franchising for business growth, job creation, and economic development has been widely recognized around the world. to our knowledge, however, no research has been conducted to investigate franchise practices in iran. the purpose of this study was to investigate franchisor franchisee relationship and franchisees’ buying behavior using structural equation modeling, in tehran provinc...

0957-4174/$ see front matter 2008 Elsevier Ltd. A doi:10.1016/j.eswa.2008.06.056 * Corresponding author. Tel.: +886 6 2757575x531 E-mail addresses: [email protected] (C. Lin), R (C. Hong). 1 Tel.: +886 6 3662019; fax: +886 6 3660607. In this paper, we propose a marketing information system for a Tea-beverage manufacturing firm for supporting sales management. The marketing information syste...

1 This article demonstrates how Integrated Agricultural Research for Development (IAR4D) impacts on collective marketing among smallholder farmers of southern Africa through increased crop productivity, yields and income. We use a quasi-experimental design to compare outcomes under IAR4D and under two other states namely conventional approach and non-intervention. The study relies on primary da...

The government organizations grant incentives to promote green product consumption, improve green product quality, boost remanufacturing activities, etc. through various policies. The objective of this study is to highlight pros and cons of two incentive policies, namely (1) incentive on manufacturer’s R&D investment and (2) direct incentive to consumer based on greening level of the product on...

Purpose: This study's goal is to ascertain how entrepreneurial orientation and market affect Micro Small Medium-sized Enterprises’ marketing performance (MSMEs). Theoretical Framework: Entrepreneurial Marketing used empower the creative industries as entrepreneurship are crucial in driving innovation, introducing new products, creating ventures, promoting economic development - all of which key...

this research is a field study research done in purpose of consideration of marketing status in small industries. the results help managers of small industries in decision making and researchers in their investigations to devise marketing solutions for small companies' issues. the simpson-taylor model was applied as the research model. it considers the status of marketing in small industri...

this study was carried out in zarabd, bardsir and sirjan in kerman province in 2002-2003. a number of 58 green-house owners, five wholesaller and 20 retalisaller selected by systemathic sampling method. the results showed that cost marketing service was from 196 to 620 rials and marketing net benefit was 375 rials for cucumber and 230 rials for tomato. retail marketing net benefit was 204 rials...

BACKGROUND Recruitment is a major challenge for many trials; just over half reach their targets and almost a third resort to grant extensions. The economic and societal implications of this shortcoming are significant. Yet, we have a limited understanding of the processes that increase the probability that recruitment targets will be achieved. Accordingly, there is an urgent need to bring analy...

small and medium enterprises (smes) have distinctive characteristics that differentiate them from their larger counterparts. one of these characteristics is marketing; poor marketing skills in smes would lead to low performance and, in extreme cases, to failure. therefore, adopting a marketing strategy based on small business analysis is the fundamental requirement of any successful sme. the te...

the current paper aims to investigate the effect of entrepreneurial marketing on innovation considering the moderating effect of two-factor learning orientation and organizational structure. then, the relationship between innovation and the marketing performance was assessed. in this research, sales and marketing managers of 42 sample companies were selected from three industries including: ind...