In recent years, competitive changes and pressure on business environment have increased importance of competitive fields. Competitive intelligence is one of the commercial tools available in this field. It extracts helpful information from competitive environment and, after accurate analysis, generates effective strategies for the organization. High speed of changes, uncertainty, complexity an...

the first and most important principle of marketing is focusing on the customer needs and wants, because regardless of that, companies will not be able to survive in today's competitive environment. these days, companies know that providing products and services according to customer needs and demands, is an important competitive advantage to gain more sales and benefit, so identifying cus...