Linguistic creativity is a manifestation of innovativeness. Investigating the diffusion of linguistic innovation requires an interdisciplinary approach, pooling competences from sciences humanistic, social, and strict (in particular mathematics and computational methods). The initial results will be presented of an empirical project analysing the social spread of neologisms in a microblogging s...

Business groups are important sources of innovation in emerging economies, but there is substantial heterogeneity in the extent of innovative activity by groups, both across groups and over time. Variation in the density of intra-group buyer-supplier ties that are common linkages among group affiliates may help explain the heterogeneity. Buyer-supplier ties create benefits for group innovativen...

Green marketing has been a growing trend in recent years as companies aim to align their business practices with environmental sustainability. This research aimed examine the impact of green strategies—including advertisement, brand loyalty, equity, and innovativeness—to enhance consumer repurchase intention while also investigating moderating effects awareness on these relationships examining ...

Purpose: The aim of this paper is to test the hypothesis that regional innovativeness positively correlated with two main building variables smart specialization: relatedness density (a region’s potential develop new technologies compatible existing capabilities) and knowledge complexity unique hard-to-imitate technologies).Methodology: Analysis are made over a panel regression model, using dat...