Relationship marketing is a paradigm shift and it is associated with the return of direct marketing both in business-to-business and business-to-consumer markets (Seth & Parvatiyar 1995). This paradigm shift in marketing focuses on acquisition and retention in building and ensuring long-term relations with clients and therefor requires the integration of proper communication principles. A long-...

Sustainable marketing as a strategy concept can influence consumers to make purchasing decisions. The purpose of this study was analyze the sustainable variables on decision purchase organic rice Somya Pertiwi Agricultural and Rural Training Center (P4S) find out right recommendations be given companies in application marketing. Sampling is done by sampling nonprobability methods data collectio...

This study delves into the significance of digital marketing strategies for business services, specifically within financial services sector. Using a literature research method to examine challenges service companies under investigation, which leads formulation new strategies. The recommended strategy centers on social media marketing, search engine optimization, and email with an emphasis pers...