My brief is to talk about the changes in supply and demand. I am going to concentrate on the demand side and, in particular, the effects of adverse publicity and changing lifestyles on the demand for meat, particularly red meat, and also industry’s reaction to those factors. The proverbial ‘Man from Mars’, if he paid a fleeting visit, might get the impression that meat consumption is falling dr...

This study assessed if Chinese consumer attitudes towards a range of lamb attributes (such as origin, food safety, appearance, taste, price), and their opinions New Zealand (9- 7-point Likert scales, respectively), had changed since the outbreak COVID-19. The same survey was carried out in Shanghai Beijing pre (December 2018) post COVID-19 (November 2020), ~9 months after China’s initial outbre...