This paper calls for a merger of technology and marketing under a customer value perspective; for an enhancement of the traditional technological innovation orientation of the technology-based firm with a market thrust. It establishes technology-based products as product-service offerings that are derived from technological innovation. The aim in marketing technology-based products is an improv...

Dynamic capabilities enable firms to reconfigure limited resources or relative strengths to respond to rapid changes in market conditions. This study considers the central role of IT in creating and enhancing dynamic capabilities by analyzing the essential determinants of dynamic marketing capabilities and proposing a model that includes market orientation, IT infrastructure capabilities, and u...

Micro, Small and Medium Enterprises (MSMEs) contribute to the Gross National Income (GDP) up 40% creation of new job vacancies. Based on 25% total number MSMEs in Indonesia cannot produce during pandemic. In addition, internal problems such as lack business knowledge, IT updates, low understanding market make most have firm performance. Firm performance is an important part a company observe ev...

In this paper, we compare the competitiveness between clustered and dispersed Small Medium Enterprises (SMEs) in Indonesian food processing industry. This study was driven by the important role of SMEs in Indonesian food processing industry for helping low income people access the low price foods. Furthermore, as Indonesian Government implements policy that support clustered SMEs, it could be e...

This study aimed to build a model of business performance based on customer value-defined market orientation. In the context of a service retail industry, both firms’ and customers’ perspectives were involved in the development of the construct, using such dimensions as management support, employee efforts and customer satisfaction. The authors undertook a large-scale fieldwork to collect match...