نتایج جستجو برای: market performance
تعداد نتایج: 1210094 فیلتر نتایج به سال:
2006
Luigi M. De Luca
There is consensus in the marketing literature that market knowledge and cross-functional collaboration are two fundamental resources for successful product innovation. However, few studies examine the dimensions or characteristics of market knowledge and how and why these resources influence product innovation performance. Drawing on contingency theory and the knowledge-based view of the firm,...
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