The main goal of this paper is to present and evaluate the possibility of using the methods and tools of Artificial Intelligence and Data Mining to analyze marketing data needed to support decision-making in the process of market segmentation. This paper describes the application of Kohonen’s Neural Networks and Classification Trees (including tools such as CART-Classification and Regression Tr...

The objective and related issues of simultaneously performing competitive market structure (CMS) and market segmentation analysis is well-documented in the marketing literature. In this paper, an artificial neural network based approach of Kohonen (1982) for the formation of topological ordered feature maps is introduced into the context of brand choice data based combined CMS/segmentation anal...

A segmented markets model of monetary policy is constructed, in which a novel feature is goods market segmentation, and its relationship to conventional asset market segmentation. The implications of the model for the response of prices, interest rates, consumption, labor supply, and output to monetary policy are determined. As well, optimal monetary policy is studied, as are the costs of infla...

 In order to simulate human beings’ thinking, this study is dedicated to proposing a novel fuzzy neural network (FNN) to cluster the fuzzy data being collected from the fuzzy questionnaires. The proposed FNN is the integration of adaptive resonance theory 2 (ART2) neural network and fuzzy sets theory. It can handle the fuzzy inputs as well as the fuzzy weights. A case study for mobile phone ma...

We first describe how to “fuzzify” the estimated binary columns to create a [0,1]-valued column. Werefer to this [0,1] -valued column as the soft segmentation column of the noisy spectrogram column.Similarly to the collection of soft segmentation columns as the soft segmentation image, or simply asthe soft segmentation. The band-dependent posterior probability that the hard segmentation columnv...

The purpose of our research is to identify the critical variables and to develop a new methodology for market segmentation of online game market. Our research tested the model with Korean online game users because Korean online game industry is the frontier of global online game industries. Conclusively, the critical variables are the suitability of feedback, the reality of design, the precisio...

The article introduces an integrated market-segmentation and tourism yield estimation framework for inbound tourism. Conventional approaches to yield estimation based on country of origin segmentation and total expenditure comparisons do not provide sufficient detail, especially for mature destinations dominated by large single-country source markets. By employing different segmentation approac...