This paper draws attention to the need for formulating tailored, sustainable transport policies considering heterogeneity in population regarding their preferences and attitudes. In this regard, we propose a market segmentation incentivising policies. Our analysis builds from responses of 1,041 car owners towards environmentally friendly alternatives survey issued five largest Colombian metropo...

When competing firms target information towards specific consumers through direct marketing activities, complete segmentation of markets can result. We analyze a two-stage duopoly where, prior to price competition, each firm targets information to specific consumers and only consumers informed by a firm can buy from it. This has the effect of endogenously determining market segments in a model ...

Market segmentation is one of the most fundamental strategic marketing concepts. The better the segment which is chosen for targeting by a particular organisation, the more successful the organisation is assumed to be in the marketplace. Also higher education institutions have to improve their marketing tools for attracting foreign students, particularly when demanding tuition fees. This contri...

Almost all the papers on market segmentation modeling using retail transaction data reported in the literatures deal with finding groupings of customers. This paper proposes the application of clustering techniques on finding groupings of retailers who use the Electronic Funds Transfer at Point Of Sale (EFTPOS) facilities of a major bank in Australia in their businesses. The RFM (Recency, Frequ...