In this paper we propose the use of preferred outcome distributions as a new method to elicit individuals’ value and probability weighting functions in decisions under risk. Extant approaches for the elicitation of these two key ingredients of individuals’ risk attitude typically rely on a long, chained sequence of lottery choices. In contrast, preferred outcome distributions can be elicited th...

Consumer reservation price is a key concept in marketing and economics. Theoretically, this concept has been instrumental in studying consumer purchase decisions, competitive pricing strategies, and welfare economics. Managerially, knowledge of consumer reservation prices is critical for implementing many pricing tactics such as bundling, target promotions, nonlinear pricing, and one-to-one pri...

The study here serves to examine customer choice and firm profitability outcomes from the conjoining of four perspectives: economics, fashion, marketing, and psychology. This article describes core tenets of fashion marketing theory (FMT) from the perspective of economic psychology. The study here is unique and valuable in proposing empirically testable hypotheses that follow from FMT and in de...

Vol. XLIX (August 2012), 564–580 *Shikhar Sarin is Kirk and Marsha Smith Professor of Marketing, College of Business and Economics, Boise State University (e-mail: ssarin@ boisestate. edu). Goutam Challagalla is Associate Professor of Marketing (e-mail: goutam. [email protected]), and Ajay K. Kohli is Gary T. and Elizabeth R. Jones Chair (e-mail: [email protected]), College of ...

In 2008, New York City mandated that all multi-unit restaurants post calorie information in their menu. For managers of multi-unit and stand-alone restaurants, and for policy makers, a pertinent goal might be to monitor the impact of this regulation on consumer conversations. We propose a scalable Bayesian topic model to measure and understand changes in consumer opinion about health (and other...

Although a topic of considerable interest and debate for nearly 100 years, antitrust understanding of resale price maintenance (RPM) has been informed primarily through theory developed in antitrust economics with limited empirical evidence. Addressing calls for research on RPM and its related practices, the current article draws upon existing academic and practitioner research in marketing to ...

Vol. XLIX (August 2012), 452–468 *Jacob Goldenberg is Professor of Marketing, School of Business Administration, Hebrew University of Jerusalem, and a Visiting Professor of Marketing, Graduate School of Business, Columbia University (e-mail: [email protected]). Gal Oestreicher-Singer is Assistant Professor of Information Systems, Recanati Graduate School of Business Administration, Tel Aviv U...

Background:Social marketing emphasizes the use of commercial marketing concepts and their application for social purposes and also the change of voluntary behavior in a non-profit manner. The main purpose of this study is to examine the effectiveness of social marketing on changing the physical activity of the elderly. Second, this study seeks to determine the extent to which Andreasonchr('39')...

We have first demonstrated that Debreu’s view regarding the publication of The Theory of Games and Economic Behavior by von Neumann and Morgenstern in 1944 as the birth of modern mathematical economics is not convincing. In this paper, we have proposed the hypothesis that the coordinated research programs in the 1930’s, initiated by the Econometric Society and the Cowles Commission for Research...

the purpose of this article is to present the link among resource based theory, marketing strategy, and firms’ performance in order to propose integrative framework showing how the three constructs are linked. it is organized based on a review of academic literature on resource based theory and marketing strategy chronicled in major marketing journals up to december 2015. besides, the paper ref...