MOOCs have brought unprecedented opportunities of making high-quality courses accessible to everybody. However, from the business point of view, MOOCs are often challenged for lacking of sustainable business models, and academic research for marketing strategies of MOOCs is also a blind spot currently. In this work, we try to formulate the business models and pricing strategies in a structured ...

In this paper, we explore whether the geography of bank services has been converging toward the market since banking geographic deregulation. We use Illinois as a study area and examine changes in various market segments such as metro and non-metro markets, and regional markets. We adopt the Spatial Concentration Index (SCI) and the related supply and demand SCI deviations to measure changing s...

The geographic concentration of production of main field crops in several growing regions is a distinctive feature of U.S. agriculture. Among many possible reasons for spatial concentration, I study here the effects of the distribution of end users and terminal markets on acreage allocation. The presence of multiple terminal markets in a growing area may allow for a more flexible marketing plan...

Year after year, managers strive to improve their sales performance in mature markets. Marketing research should therefore provide a dynamic understanding of the conditions for performance growth and of the role marketing actions play in this process. This paper analyzes how strategic windows of performance change alternate with long periods of performance stability. The proposed framework comb...

The marketing management includes analysis of market opportunities, selection of target markets, planning, developing and implementing of marketing strategies, monitoring and result control. The object of the present study was to analyse the marketing approaches applied for non-steroidal anti-inflammatory drugs (NSAIDs) in Bulgaria. The performed SWOT(planning method used to evaluate the streng...

Generally marketers don’t talk about ethics too much. Marketers can often drive human desires and behaviors, getting people to buy things that they may or may not need, making them feel better or worse about them in the process. Marketing being an inevitable function of an organization it should ideally hold the balance between economic and social goals. Most of us would agree that it is ethics...

improving the marketing capabilities of beekeepers is assumed one of the most important and effective factors affecting the development of apiculture industry. the purpose followed in this study is an investigation of the educational needs of lorestan province beekeepers in the domain of marketing scope. the population of the study included all beekeepers in lorestan province (n=1200). a sample...

Spurred by intensifying competition in global markets, most companies have been increasingly implementing supply chain management (SCM) and information systems (IS) practices. As well, globalization policies have created a more intensive competition amongst manufacturers; in additional the priority of supply over demand, market competition and importance of some factor such as quality, accounta...

T his paper discusses complementarities and tensions between competition policies and consumer protection policies. The paper argues that markets will often supply adequate customer protection without the need for extra public intervention. Special areas where intervention might be needed are discussed , including the need to combat deceptive marketing and the need to provide additional market ...