INTRODUCTION The use of social marketing approaches in public health practice is increasing. Using marketing concepts such as the "four Ps" (product, price, place, and promotion), social marketing borrows from the principles of commercial marketing but promotes beneficial health behaviors. Consumer research is used to segment the population and develop a strategy based on those marketing concep...

The research paper aims to identify significant factors affecting towards the Social Media Marketing which can influence and affect the Brand Image of organizations in the hospitality sector. The identified factors include the following; 1. Positivity, 2. Consistency, 3. Differentiation, 4. Personality, and 5. Engagement Opportunities on Social Media. A framework was developed to highlight the ...

Social commerce revolutionized the marketing of accommodations through online campaigns, social media promotions, and development landing pages. Marketing, at its core, induced customers to buy products, while establishment internet shaped different strategies. The aim this study was develop a consumer-centered analysis that focused on their initial perception accommodation products in campaign...

This research project presents an assessment that was carried out to investigate the marketing activities of Commercial Records Centres (CRCs). The major aim of the project was to find out how CRCs, Archive-It Services as a typical case, managed to penetrate the Zimbabwean market especially during the economic meltdown period. Of major interest to the study were the marketing strategies that ar...