a School of Human Ecology, 2135 Nancy Nicholas Hall, 1300 Linden Drive, University of Wisconsin, Madison, WI 53706, USA b Family Social Sciences, University of Minnesota, 299D McNH, St Paul, MN 55108, USA c Marketing Department, Old Dominion University, 2126 Constant Hall, Norfolk, VA 23529, USA d Measurement, Evaluation and Assessment Program, School of Education, Union 3064 Gentry 335, Univer...

Journal of Marketing. Vol. 32 (January. 1968). pp. 29-33. S INCE the end of World War II, marketing thought has developed along a number of different lines, with the result that it has been increasingly difficult to know, teach, or practice the "whole" of marketing. Traditionalists in marketing have not thought in the terminology of behaviorists who do not think as do quantifiers who do not alw...

Department of Plant Molecular Biology, University of Lausanne, Quartier Sorge, Lausanne 1015, Switzerland (D.R., A.P., M.C.R., V.D.-T., J.E.M.V., N.G.); Swiss Institute of Bioinformatics, Centre Médical Universitaire, 1211 Geneva 4, Switzerland (B.B., E.B., I.X.); Departamento de Nutrición Vegetal, Estación Experimental de Aula Dei, Consejo Superior de Investigaciones Científicas, 50080 Zaragoz...

Yannick Morel EPFL, Ecole Polytechnique Fédérale de Lausanne Lausanne, CH-1015 PHONE : (+41) 21 693 6714 FAX: (+41) 21 693 3705 [email protected] Mathieu Porez IRCCyN Laboratory Ecole des Mines de Nantes 44307 Nantes, France PHONE : (+33) 2 5185 8575 FAX: (+33) 2 4037 6930 [email protected] Auke J. Ijspeert EPFL, Ecole Polytechnique Fédérale de Lausanne Lausanne, CH-1015 PHONE :...

OBJECTIVES Electronic detailing (e-detailing), the use of electronic devices to facilitate sales presentations to physicians, has been adopted and expanded in the pharmaceutical industry. To maximize the potential outcome of e-detailing, it is important to understand medical representatives (MRs)' behavior and attitude to e-detailing. This study investigates how information technology devices s...

Up-to-date market information on prices for commodities, inputs and consumer trends can improve farmers’ livelihoods substantially and have a dramatic impact on their negotiating positions. Information on new marketing opportunities and the market prices of farm inputs and outputs is fundamental to an efficient and productive agricultural economy. The main focus of this study was on Information...

The author presents a framework that considers public health and social issue behaviors and is based on self-interest, exchange, competition, free choice, and externalities. Targets that are prone, resistant, or unable to respond to the manager's goal behave on the basis of their motivation, opportunity, and ability and on a manager's use of the strategies and tactics inherent in education, mar...

Most of the quality models that are commonly practiced in the business world have been adapted and used in the education sector. In this paper, we proposed to look at the quality issue in higher education from the marketing perspective; that is, to first understand the customers’ needs via their perception of quality. The aim of our paper is to assess the quality attributes of higher education ...

BACKGROUND Internal documents from the pharmaceutical industry provide a unique window for understanding the structure and methods of pharmaceutical promotion. Such documents have become available through litigation concerning the promotion of gabapentin (Neurontin, Pfizer, Inc., New York, New York) for off-label uses. PURPOSE To describe how gabapentin was promoted, focusing on the use of me...

Original Articles haematologica | 2011; 96(7) 1015