The conceptual framework of the marketing audit has been well developed by different contributors since the late 1950s. At the present time, the popular marketing textbooks and the published academic and general literature deal primarily with the theoretical and practical aspects of the marketing audit without offering any rigorous empirical justification of the practice. The teaching of the ma...

The purpose of this article is to present the link among resource based theory, marketing strategy, and firms’ performance in order to propose integrative framework showing how the three constructs are linked. It is organized based on a review of academic literature on resource based theory and marketing strategy chronicled in major marketing journals up to December 2015. Besides, the paper ref...

1 Objectives The objective is to investigate continuous-time models of computation and the complexity thereof. Two complementary approaches will be followed. On one hand, at a more abstract level, the focus is on the theory of real recursive functions. The main objectives are: 1) clarify the algebraic properties of the relations between analog and standard notions of complexity; 2) find analog ...

How sales and marketing come together in the pursuit of satisfying customers achieving organizational objectives is key concern to both academics practitioners. Researchers have investigated many aspects sales-marketing interface (SMI). This paper provides a systematic literature review SMI domain. Based on assessment more than 25 years research, authors major themes discussed literature, ident...

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In this editorial accompanying the special section on Marketing Science in Emerging Markets (MSEM), we describe how research on emerging markets can contribute to richer theoretical and substantive understanding of markets and marketing. Such research can also aid in providing managerial guidance on how to operate in emerging markets. We conclude with a description of the selection and review p...

this study analyzed the performance of cabbage marketing in abia state, nigeria. specifically the study sought to: describe socio-economic characteristics of cabbage marketers; identify marketing channels of cabbage; determine marketing cost components of cabbage marketers; determine marketing margins, market share and marketing efficiency of cabbage marketers; and determine socio-economic fact...