In contrast with marketing research that indicates consumer decisions are made through cognitive methods such as expected utility maximization, researchers in the Consumer Culture Theory tradition have emphasized the non-cognitive drivers of consumer decisions, including the role of symbolism and consumer myth (Arnould and Thompson 2005; Levy 1981; Luedicke, Thompson, and Giesler 2010). While s...

Although HIV prevention during substance abuse treatment is ideal, existing HIV riskreduction interventions are less effective among Black and other ethnic minority substance abusers. The Sexual Health Model (SHM) and the Person, Extended Family and Neighborhood-3 model (PEN-3) both highlight the importance of increasing our understanding of the relationship of sociocultural factors to sexual-d...

This article investigates masculinities among competitive male road cyclists. The resulting paper reports on a quantitative study, involving self-report survey that was distributed to population of UK cyclists (n = 105). Results indicate the sample more closely identify with an explicit notion masculinity than seen in general population, and this finding consistent across age groups. study expl...

There is increasing evidence in SSA that once infected with HIV men are disadvantaged compared to women in terms of uptake of treatment. In Uganda fewer men are on treatment, they tend to initiate treatment later, are difficult to retain on treatment and have a higher mortality while on treatment. This article discusses how men's response to HIV infection relates to their masculinity. We conduc...

OBJECTIVES This study investigates differences between the self-assessment and external rating of a person's voice with regard to sex characteristics, age, and attractiveness of the voice and mean fundamental frequency (F0). STUDY DESIGN Cross-sectional study. METHODS A group of 47 participants with a balanced sex distribution was recruited and the following data were collected: videostrobo...

Men in the United States suffer more severe chronic conditions, have higher death rates for all 15 leading causes of death, and die nearly 7 yr younger than women. Health-related beliefs and behaviours are important contributors to these differences. Men in the United States are more likely than women to adopt beliefs and behaviours that increase their risks, and are less likely to engage in be...

In 1998, when we published “Homens e masculinidades: outras palavras” (“Men and masculinity: other words”), we took care in the introductory essay to call attention to two aspects which were important at the time and are now considered fundamental for studies of men and masculinity in Brazil. Our first observation was that, in taking men and masculinity as our theme, from the standpoint of gend...

the field of medieval history has produced several hundred, if not thousands of volumes on kingship in the Middle Ages. Students of medieval studies are well acquainted with much of this literature, particularly that sparked by Ernst Kantorowicz' s historiographical game changer, The King's Two Bodies (1957). Katherine Lewis's innovative study of the monarchy and masculinity of Henry V (r.1413-...

To study rapidly evolving male specific Y (MSY) genes we retrieved and analyzed nine such genes. VCY, HSFY and RBMY were found to have functional X gametologs, but the rest did not. Using chimpanzee orthologs for XKRY, CDY, HSFY, PRY, and TSPY, the average silent substitution is estimated as 0.017 +/- 0.006/site and the substitution rate is 1.42 x 10(-9)/site/year. Except for VCY, all other loc...