نتایج جستجو برای: mass media effects

تعداد نتایج: 2205425  

پایان نامه :وزارت علوم، تحقیقات و فناوری - دانشگاه تهران - دانشکده علوم اداری و مدیریت بازرگانی 1380

چکیده ندارد.

2007
Masahiko Kambe Yuichi Washida Yosuke Kinoshita Naoki Tominaga

This study tries to discover new correlation patterns between word-of-mouth generation and other media effects through a computer simulation model by artificial neural network. First, authors conducted an empirical consumer survey in Japan regarding purchase behaviors of compact automotives, an example of typical consumption behaviors. Authors focused on each consumer’s media contact including ...

2015
Chian-Wen KAO Chian-Wen Kao

A meta-analysis was conducted to investigate the effects of digital game-based learning (DGBL) in English as a foreign language (EFL) contexts. Twenty-five studies were included and they yielded a medium positive effect size (d = 0.695, p < .05 under the fixed-effect model; d = 0.777, p < .05 under the random-effects model), suggesting DGBL to be more effective than traditional instruction such...

2008
S. Zimicki R. C. Hornik C. C. Verzosa J. R. Hernandez E. de Guzman M. Abad

From March to September 1990 the Philippine Department of Health, with the assistance of the HEALTHCOM Project, carried out a national mass-media communication campaign to support routine vaccination services. The essential elements of the campaign strategy were as follows: focusing on measles as a way to get mothers to bring their children to the health centre; emphasizing logistic knowledge i...

Journal: :American journal of preventive medicine 2016
Paramjit K Sandhu Randy Elder Mona Patel Mona Saraiya Dawn M Holman Frank Perna Robert A Smith David Buller Craig Sinclair Anthony Reeder Jennifer Makin Bronwen McNoe Karen Glanz

CONTEXT Skin cancer is a preventable and commonly diagnosed cancer in the U.S. Excessive ultraviolet radiation exposure is a known cause of skin cancer. This article presents updated results of two types of interventions evaluated in a previously published Community Guide systematic review: multicomponent community-wide interventions and mass media interventions when used alone. EVIDENCE ACQU...

2012
Jameson L. Toole Meeyoung Cha Marta C. González

While there is a large body of work examining the effects of social network structure on innovation adoption, models to date have lacked considerations of real geography or mass media. In this article, we show these features are crucial to making more accurate predictions of a social contagion and technology adoption at a city-to-city scale. Using data from the adoption of the popular micro-blo...

Journal: :The British journal of psychiatry : the journal of mental science 2011
Anne E Becker Kristen E Fay Jessica Agnew-Blais A Nisha Khan Ruth H Striegel-Moore Stephen E Gilman

BACKGROUND Mass media exposure has been associated with an increased risk of eating pathology. It is unknown whether indirect media exposure--such as the proliferation of media exposure in an individual's social network--is also associated with eating disorders. AIMS To test hypotheses that both individual (direct) and social network (indirect) mass media exposures were associated with eating...

Journal: :Bulletin of Kyiv National University of Culture and Arts. Series in Audiovisual Art and Production 2019

2014
Danielle A. Naugle Robert C. Hornik

Through a systematic review of the literature, this article summarizes and evaluates evidence for the effectiveness of mass media interventions for child survival. To be included, studies had to describe a mass media intervention; address a child survival health topic; present quantitative data from a low- or middle-income country; use an evaluation design that compared outcomes using pre- and ...

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