Generating direct and indirect customer value is getting more and more important in the business world. To maximize customer value, it is necessary to continuously optimize both internal and external business processes. The following document illustrates the four main phases of the Business Process Life Cycle and the implementation of optimized processes using Workflow-Management Systems. Addit...

Extant research suggests that the sharing of individual-level customer information benefits competing firms by allowing them to better discriminate their customers and soften the price competition. This paper shows that the information sharing may benefit competing firms even without price discrimination. Based on a common-value auction framework, the paper studies the case where two firms comp...

Purpose The unprecedented growth in the volume, variety and velocity with which data is generated collected over last decade has led to spread of big phenomenon. Organizations have become increasingly involved collection analysis improve their performance. Whereas focus thus far mainly been on from customers, topic how collect also those who are not yet customers overlooked. A growing means int...

business all around the world uses different approaches to know their customers, segment them and formulate suitable strategies for them. one of these approaches is calculating the value of each customer for the company. in this paper by calculating customer lifetime value (clv) for individual customers of an online toy store named alakdolak, three customer segments are extracted. the level of ...

Purpose: This paper adopts a conservation of resources (COR) theoretical approach to examine the process of value co-destruction (VCD) emanating from the misuse of customer resources by organisations. Design/methodology/approach: A critical incidents approach was adopted where 120 customers recounted their negative experiences. The analysis identified both the nature of resources and processes ...

This paper studies a multiclass queueing system with endogenous abandonments where congestion a↵ects customers’ abandonment behavior and vice versa. Our model captures this interaction by developing two closely related models: an abandonment model and a queueing model. In the abandonment model, customers take the virtual waiting time distribution as given. Class k customers receive a reward rk ...

due to the increasing importance of internet banking and the critical actions taken by banks in order to offer internet banking services in iran and also according to the increasing number of customers using internet banking services, it is essential for bank marketers to understand internet banking customers better. only through this comprehension the marketers are able to develop strategies a...

Nowadays customers are increasingly connected and extensively interact with each other using technologyenabled media like online social networks. Hence, customers are frequently exposed to social influence when making purchase decisions. However, established approaches for customer valuation mostly neglect network effects based on social influence. This leads to a misallocation of resources. Fo...

In the present competitive environment, organisations need to retain existing high-value customers to remain competitive. One technique that can be used to achieve greater loyalty from customers is to personalise services provided. Such customisation of services not only helps customers, by satisfying their needs, but also results in customer loyalty. Electronic commerce sites provide organisat...

the aim of this study was to assess the proportionality of sport books to beneficiaries' expectations and the role of marketing mix elements in marketing of these books. this research was a descriptive and field survey. three researcher-made questionnaires with confirmed validity and reliability were used to collect the data. the research hypotheses were examined by independent t test. the...