the purpose of this study was to identify the effects of green brand image on the green brand equity in the customers of appliance dealer's representation and appliance dealers in the chain department stores of sanandaj. research variables selected from yushan chen (2010) study. a questionnaire was used to measure theses dimensions that have been confirmed by experts and had 24 indices. it...

in today's competitive markets, with orientation companies towards customer satisfaction, customer relationship management (crm) is more complicated. the main question is how to identify profitable and key customers of company. companies can segmenting their customers into different groups based on the specific criteria by identify and analyzing the characteristics of their behavior. these...

Background – The restaurant industry is a very competitive to attract and retain consumers. Restaurant owners need understand how consumers want, perceptions. Word of mouth (WOM) has an important role in any effective marketing strategy for the industry. Purpose This study aims determine influence food quality, quality personal interaction, physical environment, perceived value, relationship (s...

Monitoring and managing customers' satisfaction are key features to benefit from today's competitive environment. In higher education context, only a few studies are available on satisfaction and loyalty of the main customers who are the students, which signifies the need to investigate the field more thoroughly. The aim of this research is to measure the strength of determinants of students' s...

Nowadays, the awareness of service firms’ managers about the crucial role of customers in the success or failure of their business has increased. This has led them to this fact that the best strategy for surviving in the marketplace is encouraging customers’ prosocial behaviors in service delivery process. Reasonably, one of the best strategies to encourage customers toward these behaviors is s...

E-service quality plays a significant role to achieve success or failure in any organization, offering services online. It will increase the competition among the organizations, to attract the customers on the basis of the quality of service provided by the organization. Better e-service quality will enhance the relationship with customers and their satisfaction. So the measurement of eservice ...

ecrm (electronic customer relationship management) systems focus on using the web-site as the main interaction channel for businesses to simulate an old fashioned one-to-one direct relationship—high touch—with customers. the purpose of this paper is to propose a model for the relationship between ecrm and e-loyalty by conceptualizing that e-loyalty is influenced by e-satisfaction and e-trus...

Purpose: Studying key factors affecting customer satisfaction based on the service quality of life insurance in Vietnam, and that basis, author proposed policy implications contribute to improving with insurance. Theoretical framework: Service is a factor significantly affects satisfaction. If providers provide customers products satisfy their needs, business has initially made satisfied. Desig...