The enormous economic, political and social problems of the developing world call for creating effective, equitable, and socially responsible mass media programs that will solve human problems and benefit society. The present article investigates the use of the entertainment-education strategy in mass communication, especially focusing on the potential of telenovelas in addressing problems of n...

The entertainment industry is undergoing significant transformation and growth. The goal of the entertainment agency is to establish and manage the careers of individual artists. This research develops an approach to evaluate the potential of entertainment artists and construct individualized career maps. Data mining techniques are used to correlate the entertainment news on the Internet with t...

Emerging technologies offer exciting new ways of using entertainment technology to create fantastic play experiences and foster interactions between players. Evaluating entertainment technology is challenging because success isn’t defined in terms of productivity and performance, but in terms of enjoyment and interaction. Current subjective methods of evaluating entertainment technology aren’t ...

Games have always been of interest to all age groups. With the advancement in technology and increase in number of users of personal computers, increased number of games is introduced in market. This is resulting in efforts, both for the developers in writing scripts for games and for the end users to select a game which is more entertaining. In this work we present a solution to both the issue...