This study aims to analyze the influence of shopping lifestyle and hedonic motivation on impulse buying with sales promotion as a moderation variable Shopee Marketplace. focuses purchasing fashion products marketplace. In this research, population is all consumers in Indonesia. The sample used amounts 160 respondents purposive sampling technique. analytical method research Structural Equation M...

This paper explores some media production issues in relation to breastfeeding promotion. It delves into the relationship between media and news sources, and how this relationship can play a role to improve health communication strategies. Three in-depth interviews were conducted at the media production level involving a magazine editor and two breastfeeding news sources, a lactation expert, and...

Consumers who had memorable shopping experiences (i.e., special promotions or exceptional services) tend to resort to word-of-mouth to tell significant others in their social network about those experiences. The study aims to investigate the role of social networks in the adoption and dissemination of e-WOM arguments. The study’s objectives are three-fold.: First, the study examines the effects...

With pressures from online pure plays and five years of economic challenges, European retailers are well aware that they need to sharpen their operations and ensure they make the most of every shopper that comes into their store. Global consulting and technology services company, Infosys, commissioned an independent study in August 2013, surveying 2,250 consumers and 75 major retailers in Franc...

Introduction Why Cost-Effectiveness Analysis? Cost-Effectiveness Analysis: Basic Theory Assessing Cost-Effectiveness Analyses HIV Prevention Cost-Effectiveness: Findings for Developing Countries Sex Worker Interventions Sexually Transmitted Disease Control Voluntary HIV Counseling and Testing Male Condom Promotion Female Condom Promotion Among Women at High Risk of HIV Infection Improving Blood...

Consider retailing. Booksellers in physical stores could always track which books sold and which did not. If they had a loyalty program, they could tie some of those purchases to individual customers. And that was about it. Once shopping moved online, though, the understanding of customers increased dramatically. Online retailers could track not only what customers bought, but also what else th...

The past two years have witnessed an explosion of interest in RFID and supporting technologies primarily due to their rapidly expanding use to track products through the grocery supply chain. Such applications monitor Store-Keeping Units (SKU) rather than individual product items, since item-level tagging is not yet practical due to the relatively high cost of RFID deployment and the very low p...

Basic economic theory tells us to expect that an increase in demand should lead to an increase in price. However, studies have found the opposite trend in the prices of seasonal goods, such as canned soup. I propose an explanation of this phenomenon: consumers are more likely to purchase without search in low demand periods, reducing the gains of temporary price reductions, and decreasing estim...

The computerized promotion is a device used in the current presentation of period. number dynamic online entertainment customers Indonesia will reach 191 million January 2022. Elaborate plants are currently making beauty many people from different walks life. Besides having delicious varieties and shapes, elaborate can also be an exceptionally encouraging activity. Aglonema plant one high poten...