This study examines how the initially perceived product value affects a consumer’s purchase intention after he/she reads various tones of online reviews. It proposes that the associations among the initially perceived product value, the level of confirmation made by reading reviews and final purchase intention would differ across review tones that; 1) when the tone is extreme, the impact of con...

Retail organisations are making investments into information technologies (IT) to integrate their physical and online retail channels in order to meet the demands of multichannel consumers. Redesigning the organisation into an IT-enabled hybrid organisational structure is a complex process that involves decisions to either integrate or differentiate numerous organisational activities. Drawing o...

In this paper, we introduce the concept of Product Associated Displays – PADs – as a way of providing visual feedback to users interacting with physical objects in an instrumented environment. PADs are projected public displays created at locations that can be intuitively associated with the objects they show information about. The concept is illustrated in a shopping scenario.

Everything in the world is shifting towards digital which no exception and ultimately market as well. The place where buyers sellers meet together virtual form exchange goods services online called E – Commerce. It also known I Commence. fastest growing media recent times Internet. foundation of a new era. Online shopping one very fast rising e-commerce platform.Online stores are always availab...

Online shopping is gradually becoming popular in the developing countries like India. The online bookstores have emerged as a new destination which attracts millions of shoppers every day. The impulse buying in the offline stores has been a major area of interest for the researchers. But with the boom in online shopping, there is a scope to study the different aspects of impulse buying in onlin...

The rise of online shopping has gradually changed consumer behavior. Not only does it offer convenient shopping with a variety of products, but also allows quick price comparisons and fast access to product information. Though it has developed rapidly in recent years, it is still perceived immature due to risks. This study is to explore the differences between the perceived risks and risk reduc...