The prevalent multichannel shopping environment is driving many consumers to choose between online and offline channel at the information search and product purchase stages of a shopping experience. Consequently, multichannel retailers face the challenges of identifying different target consumer groups and maximizing the value of each channel by understanding and serving each group more effecti...

Consumer perception could play an important role in the adoption of renewable energy technologies. This study aims to explore the role of consumer acceptance and model its effect on residential photovoltaic (PV) adoption. A survey was conducted to understand consumer perceptions of the technology (perception variables), such as perceived cost, perceived maintenance requirement, and environmenta...

Awareness of the importance to install anti-spyware software in one's computer has increased in this digital world. This research aims to investigate the relationship between relative advantage, moral compatibility, ease of use, subjective norms, image, computing capacity, perceived cost, and trialability, and the consumer intention to use the antispyware software. Data was coded and analyzed i...

Purpose – Past research on internet privacy has examined various aspects of privacy regulation and consumer privacy concerns. The purpose of this paper is to develop a conceptual model that links anteceding environmental factors with the resulting consumer responses using the power-responsibility equilibrium perspective. Design/methodology/approach – An online survey of 182 net shoppers was con...

In this paper, the authors study the impact of perceived severity of an outcome in different types of product harm crisis from the angel of consumer attribution-blame. By experimenting the authors found that when the responsibility of product harm crisis is not clear, the higher degree of perceived injury, the more responsibility customer attribute to enterprise; and when the responsibility is ...

This study explores the fitting of consumer needs to product perceived value using the example of two lines of competitive products in the area of communication electronics, Apple products versus Samsung products. Five types of needs regarding digital communication and three types of related product value are evaluated for these two brands in order to know if product value differences have a di...