This research aimed to review the use of second-person reference in advertisement translation, work out the general rules, and provide guidance to translators. Using second-person reference is common in the advertising discourse. Addressing audiences directly involves their attention and in this way enhances their memorization of the advertised message. Second-person reference can be realized v...

This article presents studies of Hindi that investigate whether responses to syntactic agreement violations vary as a function of the type and number of incorrect agreement features, using both electrophysiological (ERP) and behavioral measures. Hindi is well suited to investigation of this issue, since verbs in Hindi mark agreement with the person, number, and gender features of the nominative...