The need to compete for users’ attention and provide them with the best user experience has increased use of persuasion strategies in modern systems. Currently, Persuasive Systems (PSs) promote healthy behavior well-being, energy consumption, learning. Although educational domain limited investigation compared other areas, PSs education have been shown be effective motivating students. This pap...

In this paper, we apply reinforcement learning for automatically learning cooperative persuasive dialogue system policies using framing, the use of emotionally charged statements common in persuasive dialogue between humans. In order to apply reinforcement learning, we describe a method to construct user simulators and reward functions specifically tailored to persuasive dialogue based on a cor...

This paper presents the Personal Health Information system (PHI), which has been designed to influence health behaviours of rural women. The objective of the PHI is to offer health information to rural women to increase their awareness about menses and maternal health. The design and development process of the PHI is based on the theory of planned behaviour and employs social cues of persuasive...

This doctoral research examines how residents, while monitoring forecast and feedback, use ambient persuasive technology to address behavior change regarding energy consumption. The most needed information is not presented in the context when interacting with the home appliances. Therefore, the monitoring lacks a direct and tangible link to the consumers’ behavior. Current mechanisms frequently...

The idea of designing a collaborative electronics prototyping toolbox as a persuasive technology is the guiding vision of the study at hand. Building on the state-of-the-art of current electronics prototyping toolboxes for laymen and makers, the study aims at developing a set of prototyping tools that encourages co-creation in contexts of collaborative innovation prototyping, e.g. in workshops ...

The existing marketing literature suggests that persuasive advertising elicits counteractions from competing manufacturers and consequently leads to wasteful cancellation of the advertising effects. Thus, persuasive advertising is widely perceived to be combative in nature. A series of papers by Shaffer and Zettelmeyer (2002, 2004a,b) demonstrate that appropriate targeting may partially mitigat...

We investigate the effect of social media content on customer engagement using a large-scale field study on Facebook. We content-code more than 100,000 unique messages across 800 companies engaging with users on Facebook using a combination of Amazon Mechanical Turk and state-of-the-art Natural Language Processing algorithms. We use this large-scale database of content attributes to test the ef...

Personalized technologies aim to enhance user experience by taking into account users' interests, preferences, and other relevant information. Persuasive technologies aim to modify user attitudes, intentions, or behavior through computerhuman dialogue and social influence. While both personalized and persuasive technologies influence user interaction and behavior, we posit that this influence c...

Abstract Thematic development refers to the way theme and rheme in the clause are developed. The theory of rhetorical structure can be defined as the strategies that follow specific ways to make writing more persuasive. The present study aimed to examine how Iraqi writers maintain cohesion in the text by analyzing the patterns of thematic progression in various rhetorical sections in an online ...