Abstract In the last few years, plastic has become an issue of current interest as tremendous ecological effects from littering have visible. Taking role consumers into account, activities comprising purchasing decisions and political engagement are expected to help prevent pollution. The goal this study was examine antecedents three potential reduction activities: purchasing, activism, policy ...

Using the Information–Motivation–Behavioral Skills (IMB) model as a theoretical framework, we examine direct effects of knowledge, attitude, and subjective norms on young women’s intention toward purchasing green cosmetics, whether self-efficacy mediates these effects. Data were collected from 433 female consumers analyzed using PROCESS macro for SPSS. Green-cosmetics-related knowledge motivati...

Green housing has the characteristics of energy saving, environmental protection and comfort. Promoting development green market is great significance to accelerate transformation construction industry help sector achieve emission reduction target. This paper takes urban residents in Beijing-Tianjin-Hebei region as research object, based on theory planned behavior, identifies five influencing f...

Emoticons are pictorial/textual depictions of facial expressions used in marketing communications. Little is known about how customers interpret positive or negative emoticons by customer service employees failure contexts. We investigate the impact emoticon type on satisfaction and re-purchasing intention, examine sequential mediating role perceived sincerity willingness to forgive. Results sh...

<h1>Consumer interest in herbal products is an interesting topic related to the choice of a healthy lifestyle. The trend consumer demand for has increased recent years. During this pandemic, getting higher. Herbal are widely used individual health care or alternative medicine. This study aims obtain objective behavioral products. We further explore how risk moderates relationship between ...

High consumer purchasing intentions are one of the factors that support success a business. In this digitalization era, delivery information through social media is way to The requirements must be met in such quality information, credibility need for attitude information. Good, credible, needed and good audience on will provide usefulness adopted by as reference their purchase decision making.T...

Plastic packaging dominates the US grocery industry. This realization raises question of whether consumers are purchasing food that is not wrapped in conventional plastic but environmentally friendly packaging. quantitative study adapted Theory Planned Behavior to investigate relationship between consumers’ socio-demographics, purchase intention, and behavior regarding The survey was distribute...

In the transition towards a circular economy, purchasers play critical role as gatekeepers to reuse of products in organizational processes. However, there is need for research on individual-level determinants purchasing. Integrating Theory Planned Behavior, and literature citizenship behavior environment intrapreneurship, we propose that intention act pro-environmentally, expressed by environm...

This study is to verify the shopping tendencies on online of fashionable clothing. selected convenience sampling method behaviors among undergraduate college students, who are completely comfortable with technology. The purposes this were explore how product attributes style and brand impact purchasing intention students. revealed that clothing involvement in ultimately affecting internet inten...