Many financial institutions are actively developing new electronic banking products for their retail customers. These efforts are can succeed only if their managers focus the promotion of the new services toward those customers who are most likely to find them attractive. The analysis of a 6-branch financial institution presented in this study suggests that institutions are vulnerable to loss o...

in recent years, information technology has highly affected the banking industry and the distribution channels of banking services toward self-servicing alternatives. at the present time, many banks and financial institutions are actively developing new electronic products for their customers but since customers don’t adopt and use the services, they can not profit from these new services. the ...

Implementation and Integration of Information Systems in the Service Sector belongs to Advances in Information Systems in the Service Sector series book project. There are five sections and 19 chapters in this book. Section one contains three chapters. In Chapter one, Markku Tinnila contributes " A Review of Service Frameworks Analyzing Strategic Repositioning: The Case of Bank Services. " Many...

This study examines the ability and application of the theory of reasoned action (TRA) in explaining the use of banking system in Yemen. It investigates the impact of two theoretical variables (attitude and subjective norms), using a sample consists of university students, on individuals’ intention to use banking services. The results of the study revealed a strong predictive power of the theor...

In the context of developed countries and in several Middle Eastern countries, the problem of motivating consumers to make use of banking services has been resolved. However, in Yemen, majority of the citizens are non-bank users. This fact leads to a major issue and negatively affects the economy of the country. In this regard, the present study aims to shed a light on the factors that have the...

Mobile banking has been considered to be one of the most value-added and important mobile services currently available. Considering the fact that the penetration of this technology is undefined well, particularly in developing country, this study clarified the role of trust as a mediating variable in mobile banking environment. An empirical study was undertaken in Indonesia and the data of 100 ...

In this competitive environment, organizations in service sector and industrial sector are trying their best to win the loyalty of their customers by providing the superior quality services and innovative products to remain competitive in the market. The objective of this study is to focus on the concept that organizational well structured HRM policies and top management commitment for quality ...

Internet banking or online banking has revolutionized an integral activity of our modern twenty first century lives – ‘banking’. Internet banking is conducted through a PC, PDA, a hand-held communication gadget or any mobile device offering Internet connectivity but with the development of Hi-Tech asynchronous technologies and secured electronic transaction technologies, however, more banks hav...