The article conducts research on the development of event marketing as a stimulus tool in business environment. rating popularity services requested from BTL agencies is given; directions are systematized (event BTL-technology, advertising and PR, communication, way internal communication); definition term «event marketing» given.

When a company undertakes e-commerce transactions for the first time, most major web sites set the initial credit score of the company as zero, which making buyers and sellers can’t judge the partners’ credibility. In recent years, although commercial banks and some specialized credit rating agencies have established more comprehensive and scientific indicators for evaluating the credit of an e...

In this paper, we propose a hazard rate model for studying credit rating and credit rating changes. Theoretically the hazard rate model is more appropriate than the previous static models. Yet it is difficult to estimate hazard rate model, especially when the covariates are time-varying. This paper extends the results of Shumway(2001) and shows that a multiple-state hazard rate model can be est...

Overhead cost ratios are easy to compare across charities relative to other metrics. Many third-party rating agencies rely on overhead cost ratios when evaluating charities, at least in part. Many donors report relying heavily on overhead cost metrics when choosing among charities. Donors exhibit strong distaste for charities that report high overhead costs, even when there is no relationship w...

In the past several months, healthcare organizations have been inundated with results from a variety of quality-rating agencies. The Centers for Medicare & Medicaid Services (CMS) released star ratings for hospitals, announced reimbursement penalties for high readmission rates, and issued draft regulations for new mandatory cardiac bundles. And as if that were not enough, U.S. News & World Repo...

The paper proposes new second-order accuracy metrics for scoring/rating models, which show the target preference of model - it is better to diagnose "good" objects or "bad" ones a constant generally accepted predictive power determined by first-order metric Gini index. Two proposed, they have both an integral representation and numerical one. two types, first based on binary events evaluate mod...