نتایج جستجو برای: relationship marketing

تعداد نتایج: 600952  

Journal: :Journal of Business Theory and Practice 2016

Journal: :Journal of Economics and Behavioral Studies 2016

Journal: :Journal of Architecture and Planning (Transactions of AIJ) 2015

Journal: :Journal of Business & Industrial Marketing 2014

Journal: :J. Informetrics 2010
Salim Moussa Mourad Touzani

This paper provides a ranking of 69 marketing journals using a new Hirsch-type index, the hg-indexwhich is the geometric mean of hg. The applicability of this index is tested on data retrieved from Google Scholar on marketing journal articles published between 2003 and 2007. The authors investigate the relationship between the hg-ranking, ranking implied by Thomson Reuters’ Journal Impact Facto...

2002
William T. Borrie Neal Christensen Alan E. Watson Theron A. Miller Daniel W. McCollum

Marketing has long had a place in the planning and management of public sector recreation. In particular, the use of market segmentation has allowed leisure providers to better understand their clients’ needs and to tailor their services to the diversity of those needs. However, the use of marketing approaches is not without controversy and is sometimes perceived to be at odds with the public s...

Journal: :Journal of International Energy Policy (JIEP) 2012

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